How to build your own brand.

What comes into your mind, when you realize a prominent public figure like Joyce Meyer, is coming to preach in a city near you??If you love her and she positively impacts you like she does in my life, you will definitely like to know where her meetings will be, you will check your diary and make plans to attend the meetings right!!
If you don’t know who Joyce Meyer is, you need to Google and get to know who she is. She is a preacher of the gospel and out of her commitment to spread the gospel for more than three decades; her name has become a brand that most people around the world can identify with.
Using the above simple illustration, you can either brand yourself positively or negatively in life. On this post I’ll focus on personal branding. So, what is personal branding?? It’s essentially the ongoing process of establishing a prescribed image or impression, in the mind of others about an individual, group, or organization.
If you’re looking to define your own personal brand, you should, first of all, consider the exact impression that you want to build. Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.I have blogged on how to package yourself here.
Before I illustrate more on building your own personal brand, how well do you know who you are?? Are you trying to fit- in in the society or stand out in the society??Are you making life choices depending on what others are saying or doing? Are you embracing a life style to be like somebody else and forget to be you??
You need to know your identity, in order to build a long and lasting brand. Knowing your identity is simply embracing who you really are, despite of your situation, your color, your tribe, your gender or let me say your current environment .When you understand who you are, you will know why God created you and what you were created to do.
Once you have a clear picture of your identity, you will be able to have set values that will guide you in building your brand.I have blogged on mistaken identity here,which is a good read, to connect with this particular post.
So what are values? They are Principles or standards of behavior or one’s judgment of what is important in life. In your journey of building your own brand, you need to know what are your standards,what are your principles,or where are you getting your guidelines from.When you get to a place of being able to answer these questions, you will be able to have an settled identity, which help you build a positive personal brand that people will love to get associated with.
As you get on a journey of building your own personal brand, identify your uniqueness, strengths, weaknesses and work on them. The greatest tragedy most people make in life is, trying to be like somebody else in the pretense of building their own brand. Having a settled identity by knowing who you are and whose you are, is the foundation of building a strong personal brand that people will be able to reckon with.
If you’re looking to define your own personal brand, you should, first of all, consider the exact impression that you want to build and the market you wish to target. Where do they meet? What do they like and want? What problems do they have? If you can meet them where they’re at, you can build a solid personal reputation, as someone who cares and who truly wants the best in people.
A strong and positive personal brand, will impact your ability to get the right ,opportunities,jobs, promotions, and increase your ability to attract talent and capital.

How to build your own brand

1.Be Yourself: There is nothing beautiful like being authentic. People desire to interact with the best version of who you really are,than a cheap copy of who you are trying to be. You can learn from people who are your role models but learn to package yourself as you.
2.Consider the exact impression of what you want to build and the influence you desire to make.
3.Find your own style. You don’t have to do what everyone else is doing and just follow the crowd. Use your style and uniqueness, to attract the jobs and clientele that you desire. Your brand should reflect the person you are and the person you desire to be in the near future.
4.Identify Your Values and Set Your Priorities. Your values and Priorities will help you build a brand that people will be able to relate with.

Everything takes time to grow ,tress take time to grow, great idea take time to show,we live .one day at a time, one block at a time we build. Some rush and crush others sit and rot .But as for you, choose to always push one step at a time in building your own positive yet a strong personal brand.

When you leave your house and interact with people around you, make sure you maintain a positive and professional appearance, in keeping with your brand. Start from your own house, whatever you practice in private will always manifest in public. You can’t pretend forever, work on those nitty gritty issues, that you know hinder you from having a positive self-image.
Learn how to be honest, even in situations where there is pressure to compromise, work on your attitude, you don’t have to be rude or arrogant??Love yourself by entertaining positive thoughts, instead of negative thoughts.

Only you can determine how you want your life to unfold. You can’t control every aspect of your life, but you can create a long-term vision and develop steps to achieve that vision and one is how you brand yourself

Why should you build your personal brand?

1.Building a recognizable personal brand opens professional opportunities.
2.It will give you room to make positive impact in your society.
3.It will give people a sense of trust in you and what you deliver, be it in your career ladder or in the market place.
4.Creating a personal brand begins much the same way by creating a personal vision.

Your brand is a promise .what do we get when we get you??People will remember you by your brand,be consistent to work on your brand, to the point it remains in peoples mind for a long haul.


You are destined for greatness.

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